Tuesday, September 11, 2012

Looking for our Identity

This is some of the process involved in creating the identity for the studio.
It started with a little sketch by renata.

I liked the idea and started to do some variations.

Sometimes I worked on computer and sometimes in a sketchbook.

The first batch didn't seem quite right, so I tried to push the design further.

This is some of the process for secondary icons.

Here is the digital process for the sketch club logo. 
In the end we decided to get rid of wings all together (well Renata did).